Events
Marketing Your Mediation Practice in the Digital Era - Event Details
Date: October 24, 2012
In this day?long information?packed workshop you will learn about:
Websites
The basics of good design: what appeals to site visitors; what turns them off; and what keeps them reading
Understanding the structure of building a web page
How to improve your search engine rankings ? the key dos and don'ts that can take you to the top
Registering your website with the major search engines so you get noticed immediately
What the analytics are actually telling you.? why "hits" aren't important
Testing your website to see what you forgot to add
All the information you need to know to manage your webmaster
Social Media
The major social media platforms: how they differ and which engine is right for your practice
What you are really trying to achieve with social media and how to do it
Getting your feet wet ? how to get started
Measuring your effectiveness and learning what your audience wants to hear to keep them coming back
eNewsletters
Why this tool is the "secret sauce" in your marketing plan
Canned tools to easily create your newsletter
Analyzing newsletter analytics ? what numbers are most important
Creating a subject line to get your mail opened...or at least noticed
Finding the right content and using it effectively
The Traditional Tools that You Still Need
Creating and building your brand to get noticed
"Being Known," "Being Found," & "Being Remembered:"why all three components are critical
Writing articles that can go "viral" in a digitally driven world
Finding opportunities to speak
How to "write the book" and be recognized as an expert in your market niche
What is CRM and why do you need it to manage your marketing funnel effectively?
Attendees will receive a free copy of Michele’s new book: Marketing Your Mediation Practice Ethically, Efficiently & Effectively in the Digital Era
Location: Atlantica Hotel Halifax
1980 Robie Street Halifax, Nova Scotia B3H 3G5
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